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Common
Project type
Packaging Design, Artworking & Brand Refresh
The brief was to create a bold new packaging design in line with the brand's new focus on functional drinks away from the previous focus on water. We retained some of the brand's distinct assets such as the logo and the Common blue, ensuring we maintained the essence of the brand as a sophisticated everyday companion. The design was kept fresh and clean to reflect the benefits of each product.
This brand evolution was not just about product innovation but also about extending to a broader market positioning, allowing for further growth into the wellness category in the future. Work undertaken with Founders Makers.
